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SEM Dictionary of terms

SEM Dictionary of terms – looking for a glossary of SEO, PPC and SEM terminology? You have found the perfect one! These are the most used terms in SEM and SEO industry and what do they mean.

In our SEO and SEM activity we noticed that most terms that we use often and that come so natural to us, are not known by partners or clients. We are asked to explain most terms used so we thought about dong a dictionary explaining these words or abbreviations. The following search engine marketing glossary of terms was edited by AYSA TEAM. Please let us know if certain terms are missing or if you need other terms explained. Please leave your thoughts in comments.

SEM Dictionary of terms

SEM Dictionary of terms

SEM glossary for Conversion Testing:

What is A/A Testing?

What is A/B Testing?

What is Above the Fold?

What is Attribution?

What is Behavioral Targeting?

What is Below the Fold?

What is Conversion Funnel?

What is Conversion Optimization?

What is a Landing Page?

What is Marketing Automation?

What is Multivariate Testing?

SEM Glossary for Search Engine Optimization:

What is an Algorithm?

What is Authorship?

What is Canonicalization?

What is Cloaking?

What is Crawler/Spider/Robot?

What is a Customer Journey Map?

What is a Data Management System?

What is Duplicate Content?

What is a Heat Map?

What is Index?

What is Inbound/Back Linking?

What is Link Reclamation?

What is Lead Generation?

What is Local Search?

What is the Long Tail keyword?

What is Machine Learning Personalization?

What is a Macro Conversion?

What are Meta Tags?

What is a Micro Conversion?

What is Mobile Search?

What is OpenSearch?

What are Organic and Natural Listings?

What is Page Speed?

What are Rich Snippets?

What is Robots.txt?

What are RSS Feeds?

What is SEO Schema?

What is Search Engine Optimization (SEO)?

What is a Search Engine Results Page (SERP)?

What is Search Personalization?

What is a Sitemap for SEO Marketing?

What is Universal Search?

What is Website Optimization?

SEM Glossary for Analytics:

What is Big Data in Marketing?

What is Bounce Rate?

What is Conversion?

What is Conversion Rate?

What is a Key Performance Indicator (KPI)?

What are Pageviews?

What is Return-on-Investment (ROI) in Marketing?

What is a Unique Visitor?

What is a Visitor Session?

What is Web Analytics?

SEM Glossary for Content Marketing:

What is Content Marketing?

What are Infographics?

What is Link Bait?

What is Owned Media?

What are White Papers?

What is Voice Search?

SEM Glossary for Paid Media:

What is an Affiliate Program?

What is Amazon Marketing?

What is a Call-to-Action (CTA)?

What is Click-Through Rate (CTR)?

What is Click Fraud?

What is a Contextual Link Ads Inventory?

What is Cost-per-Acquisition (CPA)?

What is Cost-per-Click (CPC)?

What is Cost-per-Thousand Impressions (CPM)?

What are Facebook Ads?

What are Google Ads (formerly Adwords)?

What is Lifetime Customer Value (LCV)?

What are Lookalike Audiences?

What is Microsoft Advertising (formerly Bing Ads)?

What is Paid Inclusion/Pay-for-Inclusion (PFI)?

What is Pay-per-Call?

What is Pay-per-Click (PPC)?

What is Paid Media?

What is Paid Placement?

What is Podcasting?

What is a Quality Score?

What is a Relevance Score?

What are Remarketing and Retargeting ads?

What are Shopping Search Feeds?

What are XML Feeds?

SEM Glossary for Digital Brand Management:

What is Online Public Relations?

What is Online Reputation Management (ORM)?

What is Search Engine Marketing Public Relations (SEM PR)?

What is User Feedback?

SEM Glossary for Social Media:

What is Earned Media?

What is a Social Graph?

What is Social Media?

What is Social Media Marketing (SMM)?

What is Viral Marketing?

SEM Glossary for Email:

What is Email Marketing?

What is Email Remarketing?

What is Open Rate?