Marketing automation is defined as the process of using software to automate marketing campaigns and activities throughout the entire buyer’s journey — from initial customer interactions through to post-sales support.
It is a type of software that allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads.
The use of technology to generate, nurture, score, and qualify leads using customized, multi-touch marketing communications tailored individually for each contact.
