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Local Services Ads Are Moving Into Google Ads: What the Performance Max “Pay-Per-Lead” Shift Means for Local Businesses (And How to Prepare) Featured image for Local Services Ads Are Moving Into Google Ads: What the Performance Max “Pay-Per-Lead” Shift Means for Local Businesses (And How to Prepare)
SEO Automation Jul 25, 2026

Local Services Ads Are Moving Into Google Ads: What the Performance Max “Pay-Per-Lead” Shift Means for Local Businesses (And How to Prepare)

Google is migrating Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns starting August 2026. Here’s what’s changing in bidding, budgets, reporting, and lead handling—and a…

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