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What is A/A testing?

Wondering What is A/A Testing?, a terminology used often by SEM and SEO professionals?

Definition A/A testing:

A/A Testing is the form of testing two pages for a site (the original and the same page in another form) to see which performs better in SEO and SEM strategy. Typically, this is done to check that the tool being used to run the experiment is statistically fair and to decide the best route for the client and to get the best results in the shortest amount of time.

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  1. SEM Dictionary of terms – AYSA

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