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What is A/B Testing?

What is A/B Testing? Looking for a definition on the term A/B testing? Please read below and find out what it means.

A/B testing definition – what does it mean?

The A/B testing method determines which of two versions of something produces the best results. It is a method of testing by which a sample is compared to a variety of single-variable test samples. This method has been recently adopted from direct marketing within the interactive space to test tactics such as banner ads, emails, and landing pages.

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