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What is Above the Fold?

What is Above the Fold? Do you want to know what Above the Fold term means in SEM and SEO terminology? Please read below the definition for Above the Fold from professionals:

What is Above the Fold? a definition

What is a “fold” in web design, and why is it so important? The idea goes back to the early days of publishing, before digital and e-commerce options were widely available, when newspapers were sold from newsstands on every corner. The newspapers were folded in half on display so passersby could only see the top half of the front page. What they saw had to catch their attention, or they wouldn’t stop to purchase a paper. This is how publishers realised the most eye-catching headlines had to go “above the fold” to catch the eye of customers.

Above the Fold is a term used for content or web pages that appear above all similar content in Search engines.

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