In relation to search engine marketing (SEM) the Long Tail refers to the keyword phrases that are highly detailed and specific and may generate low volumes of searches and traffic, but add up to generate a majority of traffic for sites with deep content or product SKUs.
A long tail keyword is a phrase that is generally made from three to five words.
Since these keywords are more specific than generic terms, they allow you to target niche demographics. These keywords are also less competitive than generic keyword.
Examples of Long tail usage
For example, the keyword “meditation” is a “head” keyword because it gets 211k searches per month. The keyword “can meditation make you smarter” is a long-tail keyword because it only gets 50 searches per month.
- “Best vegan restaurants in Los Angeles”
A: Targets a specific location and dietary restriction, making it more likely to be used by someone looking for a specific type of restaurant in that area. - “Organic skincare products for sensitive skin”
A: Targets a specific type of skincare product and a specific skin type, making it more likely to be used by someone searching for that specific product. - “How to fix a leaky faucet”
A: This is a specific problem someone is looking for solution. - “Affordable gym memberships for college students”
A: This targets a specific demographic and budget, making it more likely to be used by a college student looking for an affordable gym membership. - “How to improve your golf swing for seniors”
A: This targets a specific age group and sport, making it more likely to be used by a senior looking to improve their golf swing.
Aysa.AI can help you with automated research for keywords
Aysa.ai is an ecommerce SEO automation platform that helps businesses optimize their online presence for search engines.
The platform is designed to help businesses increase their visibility and drive more traffic to their websites.
One of the key features of the platform is its ability to identify and target long-tail keywords, also known as specific and niche search terms, that are more likely to convert into sales.
These long-tail keywords can be used to optimize product listings, blog posts, and other pieces of content on a website in order to rank on the first page of Google search results.
The platform also offers a suite of tools and analytics to help businesses track the performance of their keyword campaigns and make data-driven decisions about their SEO strategy.
Aysa.ai can also help businesses find and fix technical SEO problems like broken links and missing meta tags that can hurt their search engine rankings. With the help of Aysa.ai, businesses can easily find long-tail keywords with high search volumes and monthly searches by using the keyword research tool.
Also, using lists of long-tail keywords makes it easier to rank on search engines and boosts the rate of conversion.
In summary, Aysa.ai is an ecommerce SEO automation platform that helps businesses increase their visibility and drive more traffic to their websites by identifying and targeting long-tail keywords, also known as specific and niche search queries, that are more likely to convert into sales.
It’s a powerful keyword research tool that allows you to find long-tail keywords that have high search volumes and monthly searches and are easier to rank than broad keywords or popular keywords.
It also offers a suite of tools and analytics to help businesses track the performance of their keyword campaigns, track conversion rates, and make data-driven decisions about their SEO strategy.
