Skip links

Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is a framework for HTML that is open-source and was developed by Google. It is designed to create simplified versions of web pages that load quickly and are optimized for mobile devices. According to Google, AMP does not affect page ranking.

AMP is an open source project designed to enable fast-loading web pages on mobile devices. By creating AMP versions of your landing pages, you can significantly enhance the mobile user experience.

What is Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages, What is AMP?

Accelerated Mobile Pages (AMP) is an open-source initiative launched by Google in 2015 that aims to improve the speed and performance of mobile web pages. The technology is designed to optimize web pages for mobile devices, with a focus on minimizing loading times and improving overall user experience.

AMP pages are designed to be stripped-down versions of traditional web pages, with simplified HTML code and streamlined CSS and JavaScript. This allows them to load much faster than standard mobile web pages, which can be slow and clunky on mobile devices.

In addition to the streamlined code, AMP pages are served from a global network of servers, which further speeds up page loading times. AMP also includes a number of built-in optimizations, such as lazy loading of images and the prioritization of content above the fold.

AMP is used by a wide range of websites and publishers, including news organizations, e-commerce sites, and social media platforms. The technology is supported by all major browsers, including Chrome, Safari, Firefox, and Microsoft Edge.

Read more from our Glossary: