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What is Lead Generation?

Lead generation is the act of generating traffic on a website and converting those visitors into leads and, eventually, converting those leads into customers.

Lead generation is the process of gaining the interest of potential customers in order to increase future sales. It is a crucial part of the sales process of many companies. A lead is anyone who has shown interest in a company’s products or services but may not yet be qualified to buy.

What is the role of lead generation?

Job summary / objective: To provide sales and marketing support in building a pipeline of leads to meet business plans, quotas and company objectives. Responsible for generating leads through phone calls, social media and emails.