Lead generation is the process of gaining the interest of potential customers in order to increase future sales. It is a crucial part of the sales process of many companies. A lead is anyone who has shown interest in a company’s products or services but may not yet be qualified to buy.
What is the role of lead generation?
Job summary / objective: To provide sales and marketing support in building a pipeline of leads to meet business plans, quotas and company objectives. Responsible for generating leads through phone calls, social media and emails.