Duplicate content in SEO refers to content that appears on the internet in more than one place. This can occur when the same content is published on multiple websites, or when a website has multiple URLs that display the same content.
Having duplicate content can be a problem for SEO because search engines may not know which version of the content to show in search results. As a result, the search engine may choose to display only one version of the content, or it may split the “link equity” (ranking power) between the different versions, diluting the rankings of all the pages with duplicate content. This can make it harder for websites with duplicate content to rank well in search results.
To avoid problems with duplicate content, it’s important to ensure that the content on your website is unique and not copied from other sources. If you do need to use content that appears elsewhere on the internet, it’s a good idea to use proper attribution and to add value to the content in some way.
What is Duplicate Content?
Duplicate content in a SEO context is content that appears on the Internet in more than one place. Duplicate content dilutes the page’s authority.