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The Best Google Tools for SEO in 2021: An Expert’s Guide

What are the best google tools for SEO in 2021. In today’s digital world, SEO has become an essential part of any successful online business. It’s no secret that Google is the most popular search engine, which makes it crucial for businesses to optimize their websites according to Google’s ranking algorithms. 

Fortunately, Google provides a plethora of tools to help businesses optimize their websites for search engines. In this article, we’ll explore the best Google tools for SEO in 2021 and how they can help your website rank higher.

The Best Google Tools for SEO in 2021

Google Search Console

Google Search Console (formerly known as Google Webmaster Tools) is a free tool that provides website owners with valuable insights into how Google crawls and indexes their website. It helps you monitor your website’s performance, fix issues, and improve your website’s ranking. 

Some of the key features of Google Search Console include:

  • Performance

It shows you how your website is performing in Google Search. You can see how many clicks, impressions, and average position your website has in the search results.

  • Coverage

It shows you the indexing status of your website’s pages. You can see how many pages are indexed, how many have errors, and how many have warnings.

  • Enhancements

It helps you identify issues with your website’s structured data, mobile friendliness, and page speed.

Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic. It’s a powerful tool that helps you understand how users interact with your website. By analyzing user behavior, you can optimize your website’s content, design, and user experience. 

Some of the key features of Google Analytics include:

  • Audience

It shows you who your website visitors are, where they’re coming from, and what devices they’re using.

  • Acquisition

It shows you how visitors are finding your website. You can see which channels are driving the most traffic, such as organic search, social media, or referral traffic.

  • Behavior

It shows you how visitors are interacting with your website. You can see which pages are getting the most views, how long visitors are staying on your website, and what actions they’re taking.

Google Keyword Planner

Google Keyword Planner is a free tool that helps you find the right keywords for your website. It provides valuable insights into the search volume, competition, and cost-per-click of your target keywords. By using the right keywords, you can improve your website’s visibility and attract more targeted traffic. 

Some of the key features of Google Keyword Planner include:

  • Search Volume

It shows you how many people are searching for your target keywords on Google.

  • Competition

It shows you how many advertisers are bidding on your target keywords. This helps you determine how competitive your target keywords are.

  • Cost-per-Click

It shows you how much you can expect to pay for each click on your ad if you were to use Google Ads.


AYSA.AI is an SEO automation software designed specifically for the e-commerce industry. It’s an all-in-one solution that helps e-commerce businesses improve their website’s ranking, increase traffic, and boost sales. AYSA.AI uses advanced AI algorithms to analyze your website’s data and provide customized recommendations for optimization. 

Some of the key features of AYSA.AI include:

It provides a comprehensive analysis of your website’s SEO performance. You can see which pages have issues and how to fix them.

  • Keyword Research

It helps you find the right keywords for your e-commerce website. You can see which keywords are most relevant to your products and which ones have the highest search volume.

  • Content Optimization

It helps you optimize your product descriptions, meta titles, and meta descriptions for better search engine visibility.

  • Competitive Analysis

It helps you stay ahead of your competition by analyzing their SEO strategy.


In conclusion, Google provides a wide range of SEO tools that can help businesses improve their website’s ranking, increase traffic, and boost sales. Google Search Console, Google Analytics, and Google Keyword Planner are some of the most popular and essential tools for SEO. 

However, for businesses in the e-commerce industry, AYSA.AI is the best choice for SEO automation. AYSA.AI’s advanced AI algorithms, comprehensive SEO audit, keyword research, content optimization, and competitive analysis features make it the most comprehensive SEO automation software for e-commerce businesses.

By utilizing these Google tools for SEO in 2021, businesses can gain valuable insights into their website’s performance, identify issues, and optimize their website for search engines. With the right SEO strategy, businesses can improve their online visibility, attract more targeted traffic, and increase their revenue.