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How To Add Google Analytics in Magento 2: A Comprehensive Guide

As an ecommerce business owner, tracking your website’s traffic and user behavior is crucial to making data-driven decisions. 

Google Analytics is a powerful tool that provides valuable insights into your website’s performance. 

In this article, we will guide you through the process of adding Google Analytics to Magento 2.

Why Use Google Analytics for Your Magento 2 Store?

Google Analytics is a free web analytics tool provided by Google. 

It provides in-depth insights into your website’s traffic and user behavior. 

By using Google Analytics, you can:

-Track your website’s traffic and user behavior

-Understand where your traffic is coming from

-Identify popular pages on your website

-See how long users are spending on your website

-Track conversion rates and revenue

-And much more

Using AYSA.AI for SEO Automation in Magento 2

Adding Google Analytics to your Magento 2 store is crucial for tracking your website’s performance. 

However, as an ecommerce business owner, your time is valuable, and you may not have the time or expertise to handle all aspects of SEO on your own. 

This is where AYSA.AI comes in.

AYSA.AI is a powerful SEO automation software for the e-commerce industry. 

It provides a comprehensive suite of tools to help e-commerce businesses optimize their SEO strategy, improve their website’s performance, and boost their revenue. 

With AYSA.AI, you can automate many aspects of your SEO strategy, including:

-Keyword research and analysis

-Content optimization

-On-page optimization

-Backlink analysis

-And much more

With AYSA.AI, you can streamline your SEO strategy and focus on growing your business.

How To Add Google Analytics in Magento 2

Now that we understand the importance of Google Analytics and the benefits of using AYSA.AI for SEO automation, let’s dive into the process of adding Google Analytics to your Magento 2 store.

Step 1: Sign Up for Google Analytics

The first step is to sign up for Google Analytics. If you don’t already have an account, go to the Google Analytics website and click the “Start for free” button. 

Follow the instructions to set up your account and create a property for your website.

Step 2: Get Your Tracking Code

Once you’ve set up your Google Analytics account, you’ll need to get your tracking code. 

To do this, go to the Admin section of your account and select the property for your website. 

Click on “Tracking Info” and then “Tracking Code.” Copy the tracking code that appears.

Step 3: Add the Tracking Code to Magento 2

The next step is to add the tracking code to your Magento 2 store. To do this, log in to your Magento 2 admin panel and go to Stores > Configuration > Sales > Google API. 

Under the Google Analytics section, enter your tracking code in the “Account Number” field.

Step 4: Test Your Tracking Code

Once you’ve added your tracking code, it’s important to test it to make sure it’s working properly. To do this, go to the Real-Time section of your Google Analytics account and navigate to the “Overview” report. Then, visit your website and check to see if your visit appears in the Real-Time report.

Congratulations! You’ve successfully added Google Analytics to your Magento 2 store. By using Google Analytics and AYSA.AI, you can optimize your SEO strategy, track your website’s performance, and grow your e-commerce business.

Conclusion

In conclusion, adding Google Analytics to your Magento 2 store is an essential step in tracking your website’s performance and gaining valuable insights into your users behavior. 

With AYSA.AI, you can automate many aspects of your SEO strategy, save time, and focus on growing your business. 

By following the steps outlined in this guide, you can easily add Google Analytics to your Magento 2 store and start collecting valuable data to improve your website’s performance.

Remember, data-driven decisions are key to success in ecommerce, so take advantage of the 

powerful tools at your disposal to optimize your website and grow your business.