Inbound links, also known as backlinks, occur when another website links back to your site. Google views inbound links as an indicator that your site has high-quality content, making these links one of the most important elements in search engine optimization (SEO).
What does back linking mean?
A backlink is when one website links to another with an anchor text. An example of a backlink is any article you find that links to another source or website. You can find examples of website backlinks all over the internet, especially on popular blog sites that link back to relevant content.
A text or graphical hyperlink from one site to another. Google and other search engine algorithms consider a site’s popularity based on the quality and quantity of inbound links from relevant third party sites to help determine search positioning. See “Link Popularity.”