Image optimization is a part of search engine optimization for e-commerce websites that is frequently disregarded. Utilizing alt tags, also known as “alt text” or “alt descriptions,” is one of the essential components of image optimization.
This article will define alt tags, discuss their significance, and provide practical advice for using them on Magento product images.
What are Alt tags?
HTML attributes called “alt tags” offer a text description of an image on a webpage. They help search engines and assistive technologies like screen readers understand what the image is supposed to represent.
Alt tags are especially important for images that convey information, such as product images on an e-commerce website.
Why are Alt tags important for Magento product images?
For e-commerce websites, alt tags are essential because they enable search engines to comprehend the content of an image. Search engines can only read the text on a web page when they “crawl” it, not see the images like humans can.
Search engines can better understand the significance and context of an image by using the text content that alt tags provide.
Furthermore, alt tags can enhance user experience by offering a text description of an image in the event that it doesn’t load or for users with visual impairments who are using assistive technologies.
How to use Alt tags effectively on Magento product images
Best practices for using alt tags on Magento product images are listed below:
- Use relevant and descriptive text: When creating alt tags, use text that clearly and concisely describes the image. Instead of using general terms like “image” or “picture,” use language that is clear, concise, and accurately describes the product.
- Keep it short and sweet: Alt tags should generally not exceed 125 characters in length.
- Avoid stuffing your content with keywords: While keywords can help search engines understand the content of an image, doing so excessively can cause penalties from search engines.
- Use alt tags for all of your images: Product images, logos, and other decorative images should all have alt tags.
Making alt tags a priority
A successful entrepreneur with over 23 years of e-commerce and SEO experience, Marius Dosinescu founded AYSA.AI with the goal of assisting e-commerce companies of all sizes to enhance their SEO efforts and increase website traffic and sales.
Alt tags are an essential part of image optimization on e-commerce websites, to sum up. Businesses can enhance the user experience and search engine visibility of their Magento website by using descriptive and pertinent text, keeping it concise, avoiding keyword stuffing, and using alt tags for every image.
E-commerce companies can use AYSA.AI to advance their SEO strategies and increase website traffic and sales.