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How to Use Free SEO and Digital Marketing Tools for Your Business

As a business owner, you understand the importance of optimizing your website for search engines in order to attract more customers and drive sales. 

However, SEO can be a complicated and time-consuming process, particularly if you are just getting started. 

Fortunately, there are numerous free SEO and digital marketing tools available online that can assist you in improving the visibility and performance of your website. 

In this article, we’ll go over how to use these tools to improve your company’s online presence.

1. Conduct Keyword Research

The foundation of any successful SEO strategy is keyword research. 

It assists you in understanding what your target audience is looking for and what terms you should use to optimize the content on your website. 

Google Keyword Planner is a free tool for locating relevant keywords and phrases. 

Simply enter a keyword or phrase related to your business, and the tool will recommend additional keywords and provide data on search volume, competition, and other factors.

2. Optimize Your Website

After you’ve identified your target keywords, it’s time to optimize the content on your website. 

This includes optimizing your images and videos, ensuring that your website’s structure is SEO-friendly, using relevant keywords in your titles, meta descriptions, and content, and ensuring that your website’s structure is SEO-friendly. 

Tools like Yoast SEO and SEOptimer can help you audit your website and identify areas for improvement.

3. Monitor Your Rankings

It is critical to monitor your website’s rankings to determine whether your SEO efforts are paying off. 

Google Search Console is a free tool that provides data on the performance of your website, such as impressions, clicks, and average position.  

You can also track your rankings and monitor your competitors using tools like Ahrefs and SEMrush.

4. Analyze Your Traffic

Analyzing your website’s traffic can help you better understand your audience and identify areas for improvement. 

Google Analytics is a free tool that provides information about your website’s traffic sources, demographics, and behavior, among other things. 

You can use this information to create targeted content and improve the user experience on your website.

5. Use Social Media

Social media is an effective tool for promoting your company and driving traffic to your website. 

Platforms like Facebook, Instagram, and Twitter allow you to interact with your audience, share your content, and build your brand. 

You can manage your social media accounts and schedule posts in advance using tools like Hootsuite and Buffer.

6. Use Email Marketing

Email marketing is another effective way to reach out to your target audience and promote your company. 

Tools like Mailchimp and Constant Contact enable you to create and send targeted email campaigns, automate your email marketing, and track your results.

7. Consider SEO Automation Software

While free SEO and digital marketing tools can be beneficial, they can also be time consuming. 

Consider using automation software to assist you in more efficiently managing your SEO and digital marketing efforts. 

AYSA.AI is powerful SEO automation software for the e-commerce industry that can help you optimize your product listings, manage your inventory, and automate your SEO tasks. 

AYSA.AI, founded by Marius Dosinescu, a successful entrepreneur with over 23 years of experience in e-commerce and SEO, can assist you in saving time and increasing sales. 


In conclusion, using free SEO and digital marketing tools can help you improve your website’s visibility, attract more customers, and drive sales. 

You can create a successful SEO and digital marketing strategy for your business by conducting keyword research, optimizing your website, monitoring your rankings and traffic, utilizing social media and email marketing, and considering automation software such as AYSA.AI.