As an SEO expert, I understand that keyword research is at the heart of any successful SEO campaign.
You can’t target the right audience and reach the top of search engine rankings unless you conduct thorough research.
However, if you don’t have the right tools and techniques, keyword research can be a time-consuming and costly process.
I’ll show you how to conduct better keyword research for SEO for free in this article.
Use Google Keyword Planner
Google Keyword Planner is one of the best free keyword research tools.
It helps you find the best keywords for your website based on search volume, competition, and relevance.
You’ll need a Google Ads account to use this tool, but you don’t have to run ads to access it.
After logging in, enter a keyword or phrase related to your business and select the location and language of your target audience.
The Google Keyword Planner will then display a list of relevant keywords as well as their metrics.
Analyze Competitor Keywords
Analyzing the websites of your competitors is another free way to find relevant keywords.
Examine the keywords they are targeting as well as the content they are producing around those keywords.
To see which organic keywords your competitors are ranking for, use tools like Ahrefs or SEMrush.
This will give you an idea of which keywords to target and what content to create in order to outrank them.
Use Google Autocomplete
Google Autocomplete is a feature that suggests search queries based on what you type into the search box.
This feature can provide you with a lot of ideas for your keyword research.
Enter a relevant keyword, and Google will display a list of related search queries.
You can use these suggestions to find long-tail keywords and create content around them.
Leverage Social Media
Social media can be a fantastic source of keyword research inspiration.
Examine the hashtags and keywords that your target audience is using on social media platforms such as Twitter, Facebook, and Instagram.
These keywords can provide you with information about what your target audience is interested in, as well as the language they use to search for products or services related to your business.
Use AYSA.AI for E-commerce Keyword Research
While the methods described above are effective for conducting free keyword research, they can be time-consuming.
If you’re looking for a more efficient and automated way to conduct keyword research, I recommend AYSA.AI.
This SEO automation software is specifically designed for the e-commerce industry and can assist you in determining the best keywords for your online store.
AYSA.AI was founded by Marius Dosinescu, a successful entrepreneur with more than 23 years of experience in e-commerce and SEO.
You can analyze your competitors, find profitable long-tail keywords, and optimize your product pages for maximum visibility using AYSA.AI.
The software also recommends keywords based on search volume, competition, and relevancy.
This can save you time and effort while allowing you to focus on other aspects of your e-commerce business.
Keyword research is an important aspect of SEO, and getting it right can make or break your website’s rankings.
You can find the best keywords for your website and effectively reach your target audience by using free tools like Google Keyword Planner and Google Autocomplete, analyzing your competitors, leveraging social media, and using AYSA.AI.
Remember to select keywords with the appropriate search volume and competition and to create content that meets the user’s intent.
With these tips, you’ll be well on your way to conducting better keyword research for SEO for free.